ecause of the pandemic, many industries were forced to make adjustments in the way their businesses operate. Fortunately, many industries were able to make necessary changes to continue to stay afloat during these turbulent times. A lot of these companies have managed to shift their team into a work-from-home environment.
The work-from-home setup is incredibly convenient during this pandemic because it keeps people safe and prevents employees from contracting and spreading the virus. One of the industries that are affected by this global and economic change is the real estate industry.
In this article, we'll share with you new and effective property marketing plans to attract real estate interest in the middle of the global pandemic.
Just because we're required to stay at home doesn't mean this will stop any property agent from finding potential buyers and sellers. The great thing about technology is that there is constant innovation, and one of the impressive technological developments is 3D scans.
3D scans allow property agents to provide their buyers with an immersive experience of homes and other properties. When you work with 3D scanning professionals, they can create a 3D walkthrough house experience that your buyers will appreciate from the safety of their homes.
Virtual staging and open houses
Another excellent property marketing plan is using virtual open houses and staging. This is done by live-streaming a virtual open house experience for potential buyers. It's basically a virtual walkthrough with an agent online.
Additionally, you can do the same with home staging. Home staging is an essential real estate feature that helps sell a lifestyle in addition to the home. When you do virtual home staging, you add elements like furniture and landscaping to help potential buyers visualize themselves in the home.
Electronic documents, signing, closing and mobile notaries
Fortunately, there are many ways for agents and clients to connect, such as video calling or conferencing. Because of the pandemic, being in an enclosed space outside your home isn't recommended. This is why most legal documents, signing and other important requirements are now being done electronically.
This is an advantage for property agents because they can book and sign more clients quickly and more efficiently. In addition to that, all necessary documents and notaries will have an automatic digital copy, reducing the chances of losing documents.
Utilizing digital marketing
Before the pandemic, many property marketers have used digital marketing to improve their sales. However, during the pandemic, more marketers are discovering new, innovative and fresh ways to market and sell a property.
When you utilize digital marketing, you emphasize different visual methods to engage buyers and sellers in a real-life real estate experience. By creating engaging and compelling content and developing virtual tours, you will most likely catch potential home buyers’ attention and convert them into buying property.
Because of the recent pandemic, industries are thinking of better ways to attract and engage with consumers. Property companies are injecting innovative content into their property marketing plan to tap potential buyers and attract home sellers. With these new methods, the real estate industry will continue to flourish and provide a fantastic experience in the safety of your home.
Onkar Property is a property marketing company in Brisbane. We are a team of property sales and marketing specialists who provide services in property sales and marketing, investment properties, land sales and purchase, and more. Check out our services today.