n any business venture—real estate, in particular—marketing and selling are two sides of the same coin. After all, if you want to sell your property, you’ll need to get it in front of your potential buyers.
The best way to sell your property is to hire professional property marketing services, such as Onkar Property, that have the necessary expertise and experience to help you find the right buyer for your home. Aside from leveraging an extensive network of buyers, you will also benefit from having experienced agents take care of the legal side of selling property.
That being said, we believe that there’s no harm in providing insight on how we do our work as a leading property marketing agency in Brisbane, Australia. In this article, we will discuss four proven and tested tips that we have used in over 30 years of selling homes.
1. Take excellent photographs
Property photos are a staple in marketing your property. Photos help you generate interest among property buyers and allow them to visualize themselves living in your property. Remember that when people buy a house, they are not doing mental valuations; instead, they are trying to envision themselves as the new owners of that home!
For this reason, it’s a good idea to invest in your photos. The most important pictures to take are a wide shot of your house’s facade, a few interior photographs, and other exterior photos that showcase any outdoor amenity you may have, such as a pool or an outdoor patio. If possible, hire a professional real estate photographer to do the listings—it can increase your chances dramatically!
2. Go with virtual tours
With open houses becoming a logistical difficulty because of the pandemic, virtual tours have become a staple in property listings. While looking through a small screen doesn’t entirely replace the experience of seeing a house up close, it is still an excellent way to screen for interest.
This means that after your virtual tour, you should note the people who are still expressing interest in the property. Ideally, these are the people who would want to attend an actual open house viewing.
3. Open House
With the government restricting social gatherings to 30 persons in non-restricted areas and 10 in restricted areas, hosting open houses can be a logistical challenge. As mentioned above, you can use virtual tours to gauge interest and make your open houses via invite-only.
Aside from observing social distancing, this also helps you qualify your leads and ensure that you are spending your energy and time on only the most serious buyers.
4. Invite brokers and agents for a tour
In the property market, networks are everything. Hosting real estate brokers and agents will help generate buzz for your property. The idea is to create a good impression with brokers, encouraging them to find buyers for your home.
While it is entirely possible to sell your home without representation, the most serious buyers are represented by agents who act as gatekeepers between property owners and their clients. If your property makes a good impression on an agent, chances are they will find buyers who will be interested in your home too!
By knowing these four points, you’re already one step closer to selling your own home. However—as we said before, and we’ll say it again—the best way to sell your house is to work with a prestigious property marketing company. Having professionals to do the work for you lets you skip the hard work required in figuring out the ideal price, marketing your property, finding the right buyer, and dealing with mounds of paperwork, among others.
Are you looking to sell your house in Brisbane, but don’t know how to begin the process? Onkar Property is a property marketing agency in Brisbane, QLD. We take care of your property sales process from start to finish, ensuring that your property is sold quickly at the best price possible. Contact us today to learn more about our services!