elling a home in Brisbane’s real estate market is a thought that is often met with varying sentiments, depending on your circumstances and the current state of the market. If you’re trying to sell an affordably-priced luxury home to people with a lot of disposable cash, the experience of offloading a property will likely be a breeze. If you’re trying to sell a starter home to people who have never purchased property before, however, you may be in for a challenge.
As Brisbane’s real estate scene continues to evolve, everyone who works in the industry—brokers, lenders, and real estate professionals alike—needs to adapt alongside. If you’re trying to stay updated, chances are you have a lot of questions. There’s one in particular that we will be discussing today: How can I attract cost-conscious millennials and make them buy my listings?
The Challenge of Attracting First-Time Homebuyers
Millennials, for the most part, occupy a section of the real estate market which is known as the “first-time homebuyers group”. This is a diverse dichotomy of buyers that bear different priorities with a limited budget.
Seeing that most of the world’s difficulties are encumbering this generation, buyers belonging to this generation will pose a difficult challenge for agents looking to sell even the cheapest listings. Often carrying the weight of student loan debt and tough employment challenges on their backs, finding a 20-something wanting to buy a home outright it rare—but closing the deal won’t be easy.
Fortunately, you can still make your impact on younger house hunters without having to wait on the stroke of luck or selling yourself short if you follow these tips and tricks:
Tip #1: Emphasize the Cost Savings
Given the fact that most, if not all, millennials are always out and about for a bargain, the housing market is no exception when it comes to their plan of cost savings.
Considering this point, it’s crucial to ensure that you get to emphasise how much money a first-time home buyer can save by going for your listing alone so that you get to catch their attention from the get-go. By taking the time to compare market prices based on location, size, and features to highlight them on your pitch, you will close a deal much more quickly!
Tip #2: Include the Community in Your Pitch
Aside from having a significantly larger preference for cost savings, another factor first-time home buyers today consider is uniqueness. This means you’ll have to look beyond the house and go right to the community when attracting buyers.
Often linked to their erratic buying habits, the average preference of a millennial for “something different” can always be resolved by introducing them to the community that surrounds a specific listing. By taking the time to emphasise the features, local culture, and neighbourhood, you can give prospective buyers a complete idea of what it’s like to live in your listing, making it easier to close the deal.
Tip #3: Invest in Your Digital Marketing
If there’s anything that you need to consider when it comes to selling a home to the pickiest of millennials, it’s the market’s preference for top-quality marketing.
When it comes to catching the attention of a first-time home buyer, there’s no doubt that a well-rounded sales and marketing strategy will get them looking because they’re most likely going to be on their phone all the time. Although you may not necessarily have the time or skill to get the job done, you can always enlist the help of Brisbane's Leading Property Sales and Marketing Specialists over at Onkar Property to take care of everything for you!
Although selling a house to an extremely-cost-conscious first-time homebuyer with a peculiar profile may be difficult, the right approach tailored to their behaviours can ease the experience. With the help of the three tips mentioned above, you can improve your chances of grabbing a millennial’s attention and sealing the deal in no time!
If you're looking for a property marketing agency in Brisbane that can help you sell your listings to a hard-to-please crowd of first-time home buyers, our expertise in the industry can serve you best. Learn more about how our property sales and marketing services have helped hundreds of our clients sell their properties at blazing rates by getting in touch with us today!